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Company History

Gempler's tire shop circa 1981
Bill Gempler's first tire shop in Monroe WI
Harris Gempler
Since 1939, GEMPLER’S has been helping outdoor professionals take tough jobs to task.

We provide a wide selection of professional-grade tools, equipment, products and supplies, along with easy shopping, dedicated expertise and responsive service. Whether you're a landscape contractor, golf course superintendent, grower, or anyone who nurtures the great outdoors, GEMPLER'S can help. We provide quality products and expertise to help lighten your load.

Our family

GEMPLER'S parent — Ariens Company in Brillion, WI — shares the same value of making hard work easy. Henry Ariens, in search of a better and faster way to prepare soil for planting, founded Ariens Company in 1933. The result was the first Ariens rototiller. The company continued to grow and expand, introducing its first lawnmower in 1958 followed by its first Sno-Thro snowthrower in 1960.

Family-owned and operated, Ariens Company is led by Dan Ariens (fourth generation), with fifth-generation Ariens family members also working in the business. Over the course of its 80-plus year history, Ariens Company has built a portfolio of brands that offer equipment, supplies and gear to outdoor markets.

GEMPLER'S, along with sister companies Ben Meadows and AW Direct, were officially welcomed into the Ariens Company family in 2014. Ben Meadows has been providing innovative tools, equipment and services to outdoor professionals since 1956. AW Direct has been a trusted supplier and partner to the towing industry since 1979.

Ariens Company is a privately owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. The company manufactures original outdoor power equipment under the Ariens®, Gravely®, Sno-Tek®, Countax® and Westwood® brands.