William Gempler was an award-winning Limburger cheesemaker who worked for Montgomery Ward before starting his own tire shop. He originally changed automobile tires in the street.
William's son, Harris, returned from WWII and joined the business. A farm service truck was added for repairing rubber tractor tires. The business moved to a new location with three service bays, a sales office and room for inventory.
The company moved to a new building on the outskirts of Monroe. It included six service bays, a drive-through semi trailer bay, showroom and warehouse.
In 1981, the "Pit Stop" on-farm tire service was introduced (shown at right). Our business has always focused on serving the customer.
Gempler's was eventually bought by a local businessman. Regional fliers were mailed which was the beginning of our mail order business. Soon after, our catalog was born. Our first Tire Supply Catalog was handed out at the World Dairy Expo in Madison, WI in 1984.
In 1985, the first pair of work boots was added to the catalog. We soon learned hard-to-find styles and sizes were an opportunity to better serve our customers. In 1987, the catalog started to gain customers nationwide after hard-to-find ag safety equipment was added.
In 1995, Workwear was added. Later, in 2001 we were awarded the Hamilton Carhartt Retailer of Excellence Award. This award is given to companies for outstanding sales and representation of Carhartt products.
In response to customer requests, we expanded into Pest Management supplies in 1997 by acquiring Pest Management Supply out of Hadley, MA. In 1996, Shop Supplies were added, and in 1997, Horticulture supplies were added.
Our catalog has grown from 12 pages in '84 to 660 pages in 2014. With over 42,000 items, it is the #1 source book for outdoor work gear.