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Gempler's History

Click on the tabs below to read about the
history of Gempler’s; including the early
years, catalog and website history.

  • 1930s
  • 1940s
  • 1970s
  • 1980s
  • 1990s
  • Present
  • Website History
  • Employees
Montgomery Ward Ad
Tires in the street
William Gempler was an award-winning Limburger cheesemaker who worked for Montgomery Ward before starting his own tire shop.
Summer 1939:
William Gempler originally changed automobile tires in the street (as shown here in an old family photo).
First Tire Shop
Goodyear Ad
The first Gempler's tire shop was located in a converted barber shop in Monoroe, Wisconsin.
Advertisement from the Monroe newspaper first announcing "Bill" Gempler as a Goodyear distributor.
Harris Gempler
1940s Location
William's son, Harris, returns from WWII and joins the business. Addition of farm service truck for repairing rubber tractor tires.
The business is moved to a new location with three service bays, a sales office and room for inventory.
1971 Tire Building
Company now in a new building on the outskirts of Monroe. Included six service bays,
a drive-through semi trailer bay, showroom and warehouse.
Gemplers Pit Stop
The "Pit Stop" on-farm tire service is introduced. Our business has always focused on serving the customer.
Mail Order Form
Tire Supply Catalog
Early 1980s:
Gempler's was bought by a local businessman. Regional fliers (shown above) were mailed which was the
beginning of our mail order business.
Early 1980s:
The Gempler's catalog was born. These were handed out at the World Dairy Expo in Madison, WI in 1984.
Footwear History
1987 Catalog
The first pair of work boots are added to the catalog. We soon learned hard-to-find styles and sizes were an opportunity for growth. Today we offer over 183 styles of boots!
The catalog started to gain customers nationwide after
hard-to-find ag safety equipment was added.
Carhartt and Workwear
Workwear was added. In 2001 we were awarded the Hamilton Carhartt Retailer of Excellence Award. This award is given to companies for outstanding sales and representation of Carhartt products.
Pest Managment History
Shop History
In response to customer requests, we quickly
expanded into Pest Management supplies by acquiring
Pest Management Supply out of Hadley, MA.
The Shop Supplies category was started.
Horticulture History
The Horticulture category was launched.
2014 Catalog
Our catalog has grown from 12 pages in '84 to 660 pages in 2014. With over 42,000 items,
it is the #1 source book for outdoor work gear.
Website History
While our first website only showcased our catalog,
by 1998 we were one of the first to jump into
e-commerce and were offering secure online ordering.
Today the website offers more than 42,000 products, an online catalog, Technical Product Support, shopping pages, comparison charts and videos.
Photo from 1971:
This is Don. He started with Gempler's in 1971 as a mechanic. He has changed all kinds of tires from small
cart tires to combine and heavy equipment tires.
Photo from 2008::
Don (middle, first row) has been part of our Product Support Department for 16 years. We figure he has answered more than 20,000 customer questions
over the years.
Employee History
Photo from 1984:
Gempler's Service Team from 1984.
Most of the faces may have changed, but there are
many of us who have been with the company for
over 10 years. We've come to know our customers well and will continue to provide the level of service you have come to expect.