About Specialty Brands’ Ads & Tracking Activities
Our Interest-Based Advertising
On Specialty Brands-owned and operated sites Specialty Brands displays interest-based advertising using information you make available to us when you interact with our sites, content, or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our sites, visiting sites that contain Specialty Brands content or ads, interacting with Specialty Brands tools, or using our other services.
The information we collect enables us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant ads. For example, if we know what ads you are shown we can be careful not to show you the same ones repeatedly.
Below are details of the technologies we use and the data capture we are able to do, along with ways, that you, as customers, can control these.
Our Interest-Based Ads on Other Websites
We may work with online advertising companies to provide you with advertising on third party sites that you visit that is as relevant and useful as possible. These ads may be based on information you submit on our websites or third party sites, or your activities or behaviors on our websites or on third party sites. The information gathered may be used to serve you with advertisements on our websites or on third party websites.
Opting Out of Seeing Interest-Based Ads
The third parties we work with all participate in the Self-Regulatory Program for Online Behavioral Advertising. This program provides consumers with the ability to opt-out of having their online behavior recorded for advertising purposes. If you want to opt out, click here.
Technologies We Use
We –or vendors we have hired– use several common data collection technologies including cookies, pixel tags, and similar technologies. These technologies are used to understand the activities and behaviors of our consumers and website visitors. We do this for many reasons, including the following:
To recognize new visitors to our websites.
To recognize past customers.
To present more personalized content, to improve your website experience, optimize your shopping experience, and provide site and service enhancements.
To serve customized advertising (whether on our website or others you visit).
So we can better understand our audience, our customers, our website visitors, and their respective interests.
Controlling These Technologies
NOTE: If you configure your computer to block cookies, you may not be able to access certain functionality on our sites.
Revised November 2012